Heatseeker

Product teams and founders who are unsure which feature, message or audience to bet on can use Heatseeker to find out before they build.

Heatseeker is an AI marketing research tool that runs live market experiments on social media and reports what real customers respond to, rather than what they say in a survey.

Results come back in days.

The platform covers several kinds of tests: features, buying drivers, value propositions, strategic horizons and the language you use to describe a product.

It also synthesizes the data from those experiments so you can act on it.

The main promise is that you test in the market, not in a meeting room, which also keeps unproven ideas from reaching your wider brand.