GoWit

Built for retail media, GoWit is an ad monetization platform that lets marketplaces, multi-brand retailers and grocery businesses sell advertising across several channels.

GoWit is an AI marketing tool that uses a bidding engine to tune ad spend and return on ad spend, so the retailer and its advertisers get more from each placement.

The platform activates first-party data for personalized ads, which keeps targeting tied to what the retailer already knows about its shoppers and supports privacy protection.

Campaigns can reach customers across various touchpoints rather than one site or app.

GoWit offers self-service access for advertisers and white label options, so a retailer can run the product under its own brand.

Setup and integration may need an upfront investment, and targeting is only as good as the first-party data behind it.

Managing omnichannel campaigns across different platforms also adds complexity.

GoWit makes the most sense for a retailer with solid customer data and a team ready to run it.