Backtrack AI

Conversations at trade shows and conferences blur together, and the notes you meant to write never get written.

Backtrack AI is an AI meeting recording and lead capture app for events that records your conversations, scans business cards with AI, and produces automated notes you can push into your CRM afterward.

Pricing is split into two plans.

Pro costs $500 per user per event and is meant for one-off events.

It includes unlimited storage of recordings, unlimited access to past recordings, unlimited AI card scans and new recordings, and CRM integration.

A free one-day trial is available, which is a sensible way to test it before paying a flat event fee.

The Custom plan is for teams that go to lots of events.

It has the same features as Pro and adds team access and SSO, with per-user monthly pricing that you get by booking a demo.

The per-event price is steep if you only attend one show, but it makes more sense as a lead capture tool for sales teams where each event contact has real pipeline value.