Webflow Optimize

Say you want to know whether a new headline on your landing page brings in more sign-ups than the old one.

Webflow Optimize lets you run that A/B test, then show different versions of the page to different customer segments based on what works.

Webflow Optimize is a website optimization and personalization platform that uses A/B testing, personalization and AI-driven optimization to raise conversion rates.

The AI side is meant to reach results faster than a manual test cycle, and it adjusts the experience for each visitor rather than settling on one winner for everyone.

That matters most if you pay for traffic.

The main promise is that fewer ad dollars are wasted on visitors who land on a page that does not suit them.

The product was formerly known as Intellimize, and its website still lives at the Intellimize address.

Marketing teams that already build sites in Webflow are the obvious audience, though the platform is a conversion tool rather than a site builder in its own right.

If you only need a single simple split test, it may be more than you need.