Waymark

Sales reps and ad sellers who want to show up to a prospect meeting with something concrete will find Waymark useful.

Waymark is an AI video generator that makes spec creative, meaning a customized sample commercial built for a specific prospect before anyone has signed anything.

The selling point is speed and low effort.

You build ads with a few clicks and no prior video experience, and the platform pulls in a brand's own assets so each commercial looks tailored to the business you are talking to.

Waymark also suits small businesses that want to try video advertising without hiring a production team, since the AI handles the rapid creation of the content.

The main appeal is the sales angle.

Handing a prospect a finished sample ad is a stronger opener than a slide deck describing what you could make for them.

Waymark is built around that moment as an AI ad creative and commercial tool.