Wayde

Influencer discovery tools tend to rely on keyword filters, and Wayde takes a different route with research algorithms built to find ultra-specific creators.

Wayde is an influencer discovery engine for brands and agencies that searches a database of over 450 million influencers and returns contact information and performance metrics for the creators it surfaces.

Beyond the search itself, Wayde analyzes how an influencer performs and who their audience is.

It also extracts life moments from a creator's content and checks for PR safety, so a brand can see whether a match is risky before reaching out.

That last check matters for agencies who put client names next to creators they have not worked with before.

The main promise is speed: finding well-matched influencers quickly instead of scrolling through profiles by hand.

Wayde sits somewhere between an AI search engine and a marketing research tool, and it is meant for teams that run influencer campaigns rather than individual creators.