UserCue

AI moderation runs the interviews in UserCue, so you do not need a researcher on every call. UserCue is a user feedback and AI research tool that conducts automated interviews and analyzes the answers as they come in.

You write a research brief, customize the interview experience, and send it out to reach large audiences quickly.

The tool also generates questions, transcribes responses and produces reports, which covers much of what a small team would otherwise hand to a consultant.

That is where the cost argument comes from: UserCue is positioned as cheaper than traditional consulting, and it can be applied to different kinds of research questions.

The quality of what you get back depends on the quality of the brief you start with.

An AI moderator may also miss the nuance a skilled human interviewer picks up in deep qualitative work, and some teams will be uneasy about replacing consultants at all.

UserCue suits fast, broad feedback rounds better than delicate exploratory research.