Spiral

Content teams and solo writers who keep turning one piece of material into several others are the people Spiral is built for.

Spiral is an AI writing assistant and repurposing tool that takes videos, articles and podcasts and rewrites them as shorter, bite-sized content such as tweets, blog posts, proposals and summaries.

The idea is that the output follows your own writing style, so drafts read like you rather than like a generic bot.

Spiral says it automates 80% of writing tasks, a figure to treat as a vendor claim until you try it on your own material.

Teams can collaborate inside Spiral, which matters if several people share one brand voice and need to publish faster.

As a social media post generator and summarizer in one place, Spiral suits anyone whose main job is getting existing work in front of a wider audience.