Spatial.ai

Customer segmentation for retail marketing usually starts with who people are. Spatial.ai starts with where they are and what they talk about.

The Spatial.ai segmentation platform groups consumers by social, mobile and web behavior, and groups neighborhoods by what people do on social media.

The company says it can identify and reach customers in under 60 minutes, using real-time social data.

The geographic angle is the real difference.

Spatial.ai measures consumer social interest at a geographic level, so a retailer can see what people in a given area care about rather than only demographic labels.

That feeds four stated uses: site selection, digital marketing, credit card market share analysis, and retention and expansion.

If you run marketing or location planning for a retail brand, Spatial.ai covers both audience targeting and decisions about where to open or grow.

As an AI analytics tool, it gives you data and segments to work with, not ready-made creative.