Soho

On the web and as a mobile app, Soho is an AI real estate platform that recommends properties to people searching the Australian market.

You tell it what you want, and Soho suggests listings and connects you with agents.

The catch is that results depend on what you enter.

Vague preferences give vague matches, and the AI can miss tastes you never spelled out.

Property seekers pay nothing to use Soho.

Agents can list properties for free too, which helps smaller agencies that want exposure without paying for placement.

The platform also carries market insights and news, so you can read up on local conditions in the same place where you browse listings.

The mobile app suits people who check listings in short bursts away from a desktop.

Soho covers Australia only, so it is no use if you are searching anywhere else.

If you are looking inside the country and want personalised recommendations without a subscription, Soho costs nothing to try.

Its core job is matching buyers and agents, with the research side as a bonus.