Pencil

Making ad variations by hand eats time, and testing them eats more. Pencil is an AI ad generator that creates ad creative with generative AI, covering copy, images and short videos for social and other paid channels.

Teams use it to produce ads faster and bring costs down, with the stated aim of better ad performance.

Pencil also gives you insights into how ads are performing, and it connects to major media platforms.

Collaboration features support team workflows, and enterprise-level security and controls are part of the package.

Pricing is enterprise, so expect to talk to sales rather than sign up with a card.

Leaning on AI for creative can limit originality, and the platform may take some time to learn before your team gets full value from it.

Full access likely requires a paid subscription.