Orba

Orba produces personalized website conversations, and the goal is to turn visitors into leads. It is an AI chatbot for company sites that talks to visitors about their problems and positions your product around those needs, rather than walking them through a fixed script.

That means you skip the work of building complex chatbot flows.

Orba connects to your CRM and reads your product messaging documents, so its answers draw on how you already describe what you sell.

The focus is the early part of the buyer's journey, where a visitor is still working out whether your product fits.

That makes Orba most relevant to marketing and sales teams who want a lead generation chatbot handling first conversations on the site.

Sales teams that depend on a CRM will probably get the most from the integration.