Maverick

Recording a separate video for every customer does not scale, and Maverick is built around getting rid of that chore.

Maverick is an AI marketing platform for e-commerce brands that turns one recording of you into personalized videos, each greeting a customer by name.

You record yourself once, and the platform generates the rest.

The second half of Maverick is email.

As an AI email marketing tool, it runs automatic A/B testing and pairs the emails with those personalized videos, with the stated aim of raising email revenue and customer lifetime value without constant manual work.

Three named features cover the main jobs: Personalized Videos, a Content Optimizer for the copy, and a Deliverability Optimizer aimed at getting messages into inboxes.

Maverick is meant for online stores that already send marketing email and want video added to it, so it will suit that kind of team more than a general-purpose writing assistant.

If your list is large and your emails feel generic, the name-greeting video approach is the clearest reason to look at it.