MARA AI

Hotels that spend hours answering guest reviews are the target for MARA AI, a reputation management tool that drafts review responses and tracks review analytics.

The platform is built around hospitality, so the focus stays on guest feedback rather than general customer service.

Plans come in two tiers, each billed monthly or annually.

The Generator plan gives you a copy and paste review response generator, a review inbox, review analytics, surveys and a Your Brand Voice setting, with 200 answers included.

Extra answers cost 0.35 each.

The Inbox and Analytics plan adds review widgets and includes 300 answers, with additional answers at 0.30 each.

Annual billing lowers the monthly rate on both plans.

The brand voice setting matters most here.

It is how MARA AI keeps replies sounding like your hotel instead of a template.

Note that the Generator plan means pasting responses into review sites yourself, so check which tier matches how you work.

Answer counts are capped, so busy properties should watch the per-answer charges.