inPowered

inPowered applies AI to media buying so campaigns land on the impressions most likely to deliver. The inPowered AI platform is an AI advertising tool for agencies and brands that want better media outcomes from programmatic spend.

Its optimization algorithms predict which impressions will lead to a chosen goal, and the goals listed are traffic, brand lift, viewability, leads, conversions and ROAS.

That range matters, because you can aim at a top-of-funnel metric or a hard return target without switching products.

There are two ways to use inPowered.

You can activate the optimization programmatically through a private marketplace deal (PMP), or you can have it integrated directly into a DSP.

The PMP route suits teams that want to keep their current buying setup.

The DSP integration suits teams working inside one platform.

Pricing is not something you can judge from the basics, so expect to talk to the company before you know the cost.