HippoMod

HippoMod handles the comment section so you don't have to. It is a social media moderation and engagement platform that uses AI to screen comments and suggest replies for brand accounts, with Facebook and Instagram among the categories it covers.

The idea is simple: comments come in, the AI moderates them, and you get reply suggestions to review instead of writing every answer from scratch.

There are three plans.

The Free plan covers moderation for up to 50 comments a month, 5 reply suggestions a month and one brand account, which is enough to test the workflow and not much more.

Starter costs $42 a month billed annually and raises the limits to 1,000 comments and 1,000 reply suggestions for one brand account.

It is pitched at startups and solo moderators.

Pro costs $100 a month billed annually, with 5,000 comments, 5,000 reply suggestions, up to 3 brand accounts and brand analytics.

Analytics only appear on Pro, so that is the plan to look at if you want reporting across several brands.

The monthly caps are the main thing to size against your comment volume.