Grro

Grro analyzes podcasts to show who is actually listening.

It is an AI podcast analytics platform that uses a large dataset of shows to describe audience segments and to estimate viral and marketing reach, so you can plan podcast strategy with something firmer than a guess.

The data is refreshed weekly, which matters in a medium where audiences and rankings shift fast.

Grro works through AI analysis rather than manual research, so a marketer or advertiser can look up a segment and see how a show might travel beyond its core listeners.

Coverage is limited to English-language podcasts, so Grro will not help if you are planning for other language markets.

Full access to the insights may also require a subscription, so expect that the free view is only part of what the platform offers.

For teams buying podcast ads or planning a show launch, Grro is a research tool worth testing against your own shortlist of shows.