Fynite

Dynamic pricing software for retailers is a narrow field, and Fynite sits in it with a focus on setting prices for both online shops and brick-and-mortar stores.

Fynite is an AI pricing tool that adjusts prices using data-driven insights, with the stated goals of raising revenue and profit margins and improving customer retention.

Its main appeal is covering physical and online retail in one platform rather than treating shelves as an afterthought.

The feature list is specific.

Fynite includes digital tags, competitor tracking, price scraping, more than 10 pricing strategies, contextual AI and POS integration.

Competitor tracking and scraping feed the market data, the strategies decide how to respond to it, and the POS connection links prices to what actually happens at the till.

The platform is also pitched at cutting pricing errors, which matter when you manage many products across several locations.

Fynite suits retailers who want pricing handled by software instead of spreadsheets.

The directory files it under chatbots, but it is better understood as a retail pricing and analytics product than a conversational assistant.