Extra Blu

Help shoppers find the right product without emailing your support inbox: that is the job Extra Blu does on a Shopify store.

Extra Blu is an AI product assistant and chatbot that sits on your storefront, answers questions about products, and points customers to what they are looking for.

It also covers the routine questions that eat up support time, such as shipping info, FAQs and return policies.

The pricing model is the unusual part.

You enter your own API key, so AI calls are billed at 0% markup rather than passed through at a margin.

That is handy for store owners who want to see exactly what the AI usage costs them.

The chat widget has a clean design and carries no watermarks, so it does not advertise a third party on your pages.

Extra Blu fits stores that want a customer service and product discovery assistant, and it also works as a light sales assistant for shoppers who are still browsing.

You will need your own AI provider account to use it.