Evolv AI

As a UX experimentation tool, Evolv AI differs from classic A/B testing by running experiments continuously instead of as one-off projects.

Evolv AI is an AI UX testing and personalization tool that finds what blocks conversions on a website and runs real-time experiments to improve the customer journey.

It uses machine learning to learn how different interactions affect customers, then favors the experiences with the greatest impact.

Evolv AI surfaces the most impactful improvements, so your team can decide what to change with some confidence.

Testing, personalization and ongoing refinement all happen in the same workflow, which suits teams that want experimentation to be a standing process rather than a quarterly exercise.

UX testing is the core job here.

Evolv AI also touches analytics and knowledge management, but you would choose it for journey optimization and conversion work first.