Delve AI

Building customer personas by hand means interviews, spreadsheets and a lot of guessing. Delve AI is an AI market research and marketing tool that creates personas automatically for your own business and for competitors.

Beyond static profiles, it produces digital twins and synthetic users you can chat with, so you can run synthetic research without recruiting a single participant.

Delve AI also turns what it finds into marketing recommendations you can act on.

The platform has solutions for e-commerce, B2B and marketing agencies, and its insights cover customers, users and employees.

The competitor angle is the interesting part: you can see who rivals are talking to, not just who you are.

See synthetic users as a fast way to test ideas, not a replacement for talking to real people.