Ctrl

Keeping a CRM current after every sales call is tedious, and Ctrl takes that job off your plate. Ctrl is an AI sales assistant and CRM automation tool that updates your records and drafts follow-ups so reps spend less time on admin.

It sits in the sales workflow category, with email generation built in for the follow-up side.

The Starter plan is free and covers up to 100 CRM updates and AI prompts, which is enough to test it on real deals.

Premium costs $29 per user, per month and removes those limits.

It adds team collaboration, pipeline highlights and AI-powered follow-ups.

The Custom Business plan is made for larger sales teams.

It includes everything in Premium, plus sales process visualization, suggested checklists, deal mapping for decisions, CRM updates generated automatically from calls, enhanced collaboration and CSM support.

Business pricing is custom, so you will need to ask for a quote.

The free cap is small, so active reps will likely hit it quickly.