Centralize

Pulling account data from Salesforce, LinkedIn, emails, calls and messages into one view of each customer is the job Centralize does.

Centralize is a relationship intelligence platform for enterprise sales teams, and it works as an AI CRM layer that shows who is involved in an account and how those relationships are developing.

Sales reps can use Centralize to identify, nurture and expand buyer committees.

Sales leaders can use it for deal reviews and for one-on-ones that focus on strategy rather than status updates.

Marketing teams can line up with sales on account-based marketing, and account management can look for upsell opportunities.

Customer success teams can see why customers converted and keep track of changes among stakeholders.

Pricing is enterprise, so expect to talk to the company rather than sign up on a public plan.

The tool makes the most sense for larger sales organizations where many people touch the same accounts and the data sits in several places.